BSBA (Marketing Management) - CKSC

Chiang Kai Shek College | 菲律濱中正學院

College CKS IB Language Center

Progress Through Education

Bachelor of Science in Business Administration (Major in Marketing Management)


The Bachelor of Science in Business Administration Major in Marketing Management program is designed to prepare graduates for a career in product management, salesmanship, online marketing, services marketing, and marketing communications (advertising, PR, etc.).

As per CHED Memorandum Order (CMO) No. 39, Series of 2006:

The objectives of the program are:

  • Help students seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive, or marketing director.
  • Guide students in organizing and managing entrepreneurial activities if they decide to be self-employed.
  • Equip students with knowledge of the principles and concepts of marketing.
  • Prepare students to pursue a teaching career or graduate studies in business.

Specific Professions, Careers, Occupations or Trades

  • Management Trainee in Marketing
  • Marketing Assistnat/ Manager
  • Account Executive
  • Merchandiser
  • PR/ Advertising Assistant/ Manager
  • Service Crew
  • Order/ Billing Assistant/ Manager
  • Customer Service Agen/t Representative
  • Junior Sales Trainer
  • Receptionist
  • Product/ Brand Assistant/ Manager
  • Entrepreneur
  • Any Supervisory or Managerial Job in the Field of Specialization - Government or Private

Subjects Included in the BSBA Major in Management Curriculum :

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Jun 28

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