BSBA (Marketing Management) - CKSC

Chiang Kai Shek College | 菲律濱中正學院

CKS College (中正大學)

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Bachelor of Science in Business Administration (Major in Marketing Management)


The Bachelor of Science in Business Administration Major in Marketing Management program is designed to prepare graduates for a career in product management, salesmanship, online marketing, services marketing, and marketing communications (advertising, PR, etc.).

As per CHED Memorandum Order (CMO) No. 39, Series of 2006:

The objectives of the program are:

  • Help students seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive, or marketing director.
  • Guide students in organizing and managing entrepreneurial activities if they decide to be self-employed.
  • Equip students with knowledge of the principles and concepts of marketing.
  • Prepare students to pursue a teaching career or graduate studies in business.

Specific Professions, Careers, Occupations or Trades

  • Management Trainee in Marketing
  • Marketing Assistnat/ Manager
  • Account Executive
  • Merchandiser
  • PR/ Advertising Assistant/ Manager
  • Service Crew
  • Order/ Billing Assistant/ Manager
  • Customer Service Agen/t Representative
  • Junior Sales Trainer
  • Receptionist
  • Product/ Brand Assistant/ Manager
  • Entrepreneur
  • Any Supervisory or Managerial Job in the Field of Specialization - Government or Private

Subjects Included in the BSBA Major in Management Curriculum :

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